5 Steps for choosing the music for your commercial.

Picking the right song for a commercial can greatly impact the effectiveness and appeal of your ad. The right song can help to set the tone, create an emotional connection, and make the commercial more memorable. Here are some tips for picking a song for your commercial:

1. Consider the target audience and message of the commercial.

Getting the right song to represent your brand and cater to the audience you are targeting makes a huge difference. The song you choose should be relevant and appealing to the target audience, and it should support the overall message of the commercial. For example, if the commercial is targeting younger audiences, a more contemporary song may be appropriate, while an older audience may respond better to a more relaxed acoustic genre song.

• Think about the tone and mood of the commercial.

The song you choose should help to set the tone and mood of the commercial. There are many genres and finding one that matches your brand and message is important. Consider whether you want the commercial to be upbeat and energetic, or more mellow and reflective. The song you choose should support and enhance the overall tone and mood of the ad.

• Look for a song with a strong melody and catchy lyrics.

A strong melody and catchy lyrics can help to make the commercial more memorable and increase its effectiveness. The more memorable the song the greater the impression it will leave on your viewer. Avoid using songs that are complex and over energetic as also avoid difficult-to-understand lyrics, as these can be distracting and take away from the overall message of the ad.

• Consider licensing options.

At TBD Marketing we have several sites we use for high-quality music licensing. The songs avialable to us have been written by musicians specifically for the use of marketing and creative projects, these are royalty free and allow us to use the music without worry of copyright infringement. In most cases, you will need to obtain a license to use a particular song in your commercial. This can be a complex and time-consuming process, so it is important to consider the licensing options available and choose a song that can be easily licensed. Many well-known songs are very expensive to obtain the rights to use so choosing music that are designed for creator use is a safe bet and will save a lot of time and effort to use.

• If time permits, test the song with different audiences.

Before finalizing your choice, it is a good idea to test the song with different audiences to see how it is perceived. This can help to identify any potential issues and make any necessary adjustments to the song selection.

Picking the right song for a commercial is an important task that can greatly impact the effectiveness and appeal of the ad. By considering the target audience, tone and mood, melody and lyrics, and licensing options, you can choose a song that will help to make your commercial a success.

Here at TBD Marketing, we have perfected the ability to choose the song that matches the tone and brand of your marketing campaign. Music selection is one of the many choices we make easy for our clients. If you are considering a commercial

 or need marketing services we'd love to talk with you. Reach out to us to discuss your needs and we'd be happy to help you.